Juan Pablo Peña

Senior Product Designer (UX/UI) & Visual Strategist

Specialized in Complex Systems, SaaS & EdTech

Based in Chile, I help global companies connect with their users by blending the logic of product design with the emotion of visual storytelling. I don’t just build functional interfaces and scalable systems; I craft identities that tell stories and stand the test of time.

SaaS & Digital Strategy: Up! BIM

Optimizing conversion for architectural technology consulting

Digital experience redesign for an engineering consultancy. The new strategic and visual approach achieved a 200% increase in qualified lead acquisition.