Juan Pablo Peña Contreras

Senior Product Designer (UX/UI) & Visual Strategist

Specialized in Complex Systems, SaaS & EdTech

Based in Chile, I help global companies connect with their users by blending the logic of product design with the emotion of visual storytelling. I don’t just build functional interfaces and scalable systems; I craft identities that tell stories and stand the test of time.

Portfolio

You can see some of the projects that I have been working on.

SaaS & Digital Strategy: Up! BIM

SaaS & Digital Strategy: Up! BIM

Optimizing conversion for architectural technology consulting

Digital experience redesign for an engineering consultancy. The new strategic and visual approach achieved a 200% increase in qualified lead acquisition.

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Brand Ecosystem & IoT Dashboard: Panaltec

Brand Ecosystem & IoT Dashboard: Panaltec

Bridging beekeeping hardware with digital user experience.

Web Design & UX/UI for Real-Time Hive Monitoring Transforming complex data into an intuitive visual system for decision-making in the field.

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Discover my work and how I can assist you.

Transform your brand with strategic design.

Let’s work together to create impactful visual solutions.