The Chilean School of Floral Therapy is an institution dedicated to training therapists in Bach Flower Remedies and researching alternative therapies. For several years, I was part of the school’s core team, developing the visual identity and managing design projects.
The Challenge:
Scaling Niche Education The Chilean School of Floral Therapy needed to evolve from being perceived as a small workshop to establishing itself as a formal academic institution. The challenge was to professionalize its image across all touchpoints (books, web, events) without losing the warmth and approachability inherent to its humanistic subject matter.
The Solution:
360° Visual Strategy For 6 years, I led the visual communication, acting as a strategic partner in their growth:
- Editorial & Educational Design: Layout and design of textbooks and didactic materials that elevated the perceived value of the diploma programs.
- Event Experience: Comprehensive design for International Congresses (Branding, Signage, Booths), successfully filling auditoriums and building community loyalty.
- Audiovisual Content: Creation of Motion Graphics to explain complex emotional health concepts in an accessible and friendly way.
The Result:
Institutional Growth The comprehensive redesign supported the commercial expansion of the school, which transitioned from offering isolated courses to teaching over 6 annual diploma programs, consolidating its position as a leader in the sector.
