Digital ecosystem restructuring for the Faculty of Social Sciences. Optimizing navigation and content hierarchy to enhance the student and faculty experience.
The Faculty of Social, Business, and Legal Sciences (FACSEJ) at the University of La Serena required a digital overhaul. Dealing with vast amounts of academic data, the main goal was to organize content efficiently to serve a diverse user base of students, teachers, and researchers.
The Challenge:
Information Silos The Faculty’s previous digital presence was fragmented. Users struggled to find essential information (schedules, regulations, news) due to poor navigation and cluttered layouts. The challenge was to organize thousands of pages of content into a coherent, navigable system.
The Solution:
User-Centric Structure I focused on Information Architecture before designing a single pixel.
- Structural Redesign: Through card-sorting exercises and sitemaps, I reorganized the navigation tree to reflect how students actually look for information, not how the administration is organized.
- Clean UI: I developed a clean, accessible interface that prioritizes readability and quick access to frequent tasks.
The Result:
Efficiency: The new platform significantly reduced the time users spend searching for documents, decreasing the workload on administrative support staff and improving the overall digital perception of the Faculty.
