Finnca began as a company offering fruit and vegetable delivery. Initially, the focus was on rescuing surplus produce from local farms—products often discarded due to appearance or overproduction but maintaining high quality. These goods were marketed B2B to restaurants, hotels, universities, and corporations.
The Challenge:
From Rustic to Scalable Finnca needed to transition from a traditional, rustic image to a modern and scalable corporate identity capable of competing in digital channels and retail, without losing its agricultural essence. Furthermore, with the onset of the pandemic and the closure of many businesses in 2020, Finnca was forced to pivot its business model, offering products directly to the general public (B2C).
The Solution:
Strategic Rebranding We executed a complete rebranding, simplifying the graphic mark to improve readability across both small formats (app/web) and large scales (vehicle fleet).
- Visual Optimization: The new identity removed visual noise to focus on freshness and efficiency.
- Market Impact: After just two months, the company secured a sustainable customer base which continued to grow in subsequent months, outperforming both established competitors and new businesses that emerged post-pandemic.
