La Brújula Cowork is a collaborative workspace focused on entrepreneurship. After initially collaborating with them on various initiatives, I was commissioned to design their new office space and furniture when they relocated in 2019.
An Organic Partnership
My relationship with La Brújula began as a community member but quickly evolved into a strategic alliance. When they moved to their new headquarters, the challenge was twofold: to transform the physical space to inspire innovation and simultaneously enhance their educational value proposition for entrepreneurs.
The Visual Solution:
Environmental Design For the new offices, I designed a large-scale graphic intervention (murals and signage) that transformed blank walls into a vibrant environment. The visual concept bridges the gap between local regional identity and the global spirit of entrepreneurship, significantly enhancing the daily experience for the coworkers.
The Educational Solution:
Knowledge Transfer Beyond visual design, I joined their entrepreneurship academy as a mentor and facilitator. I led technical workshops (Product Photography, Branding), helping hundreds of local entrepreneurs improve their business presentation and market readiness.
Informative videos for the screens located in the offices
Talks and workshops
