Every project is an opportunity to transform ideas into impactful visual experiences. Throughout my career, I have collaborated with businesses, entrepreneurs, and organizations to design strategic solutions in branding, web design, illustration, and visual communication.
Here you will find a selection of my work, where creativity, strategy, and technology come together to build strong brand identities and create meaningful impact.
Digital experience redesign for an engineering consultancy. The new strategic and visual approach achieved a 200% increase in qualified lead acquisition.
Web Design & UX/UI for Real-Time Hive Monitoring Transforming complex data into an intuitive visual system for decision-making in the field.
FonoEducApp is an education-focused company that developed an application to support speech therapists working with children with language difficulties. The app aims to facilitate speech therapy through interactive games and playful dynamics, promoting inclusion and enhancing the communication skills of children with speech disorders.
The Chilean School of Floral Therapy is an institution dedicated to training therapists in Bach Flower Remedies and researching alternative therapies. For several years, I was part of the school’s core team, developing the visual identity and managing design projects.
The INES Project at the University of La Serena focused on developing educational instruments and tools, collaborating with professionals from diverse fields such as Geography, Chemistry, and Design.
Kreateca is an online art supply store based in La Serena, Chile, founded in 2020 during the Covid-19 pandemic. The business was established to help artists in remote areas access high-quality tools and materials that are often difficult to find outside major cities.
Brunswick (part of the Coffee Blend Group) needed to scale its operations from a local coffee shop model to a national franchise-level brand. This required a robust visual system capable of maintaining consistency across multiple physical and digital touchpoints.
Finnca began as a company offering fruit and vegetable delivery. Initially, the focus was on rescuing surplus produce from local farms—products often discarded due to appearance or overproduction but maintaining high quality. These goods were marketed B2B to restaurants, hotels, universities, and corporations.
Valley Gourmet specializes in the production of artisanal peanut, almond, and hazelnut butter. Seeking to innovate, they launched a new line of protein-enriched butter, ideal for athletes.
The Covid-19 pandemic forced a global reinvention. Like many emerging businesses, Javi’s Bakes required an engaging brand identity to gain rapid market positioning and adapt to the contingency.
La Brújula Cowork is a collaborative workspace focused on entrepreneurship. After initially collaborating with them on various initiatives, I was commissioned to design their new office space and furniture when they relocated in 2019.
The Faculty of Social, Business, and Legal Sciences (FACSEJ) at the University of La Serena required a digital overhaul. Dealing with vast amounts of academic data, the main goal was to organize content efficiently to serve a diverse user base of students, teachers, and researchers.
Astronomy Valley is an initiative dedicated to promoting scientific tourism and education in the ‘Star Region’ of Chile. The project aimed to translate high-level astronomical data into accessible educational materials for tourists and students.