About

Discover a bit more about me

I’m Juan Pablo Peña, a designer with over 15 years of experience helping businesses and entrepreneurs build strong brands and communicate their essence through design. My work focuses on developing strategic visual solutions in branding, web design, illustration, and visual communication. Right now I’m based in La Serena, Chile, open to work all around the world.

Throughout my career, I have worked with small and medium-sized businesses, advising entrepreneurs and startups in the creation and development of their projects. I have collaborated with strategic partners such as La Brújula Cowork (now La Brújula Incuba), supporting the design and development of brands and digital projects. My approach integrates creativity, strategy, and technology to create memorable visual experiences.

Additionally, I have been actively involved in educational projects and mentorship programs, guiding new talents in their professional growth. As a professor at Universidad de La Serena, I have fostered collaborative spaces between students and faculty, organized local and international events, and developed initiatives such as El Rectángulo Negro“, an online series of discussions created during the pandemic. I am also a mentor at Red de Mentores Atacama, advising entrepreneurs from northern Chile.

YouTube Video
YouTube Video

In 2022-2023, I took a career break to travel to Dublin, Ireland, where I studied English and immersed myself in new cultures. This experience not only broadened my professional perspective but also enriched my creative and strategic approach.

I am passionate about connecting with people and collaborating on creative and innovative projects with high impact. If you’re looking to enhance your brand with design that connects and stands out.

Formación

Universidad de La Serena

  • Diseñador con mención en comunicación visual
  • Licenciado en Arte y Diseño

Universidad Mayor

  • Diplomado en Brand innovation
  • Diplomado en Marketing relacional y fidelización

Universidad de Bogotá Jorge Tadeo Lozano

  • Doctorado en Diseño, Arte y Ciencia

En curso. (2024 - 2028)

Habilidades

  • Atención al detalle
  • Trabajo en equipo
  • Resolución creativa de problemas
  • Planificación de proyectos
  • Gestión del tiempo
  • Branding
  • Marketing

Habilidades técnicas

  • Suite Adobe
  • Figma
  • Adobe XD
  • Marketing digital
  • Fotografía y Edición de video

My work is not only about visuals but also about exploration and curiosity. I enjoy travel photography and astrophotography, capturing landscapes and skies that inspire new ideas. I am also passionate about audiovisual production, exploring new perspectives through drone footage.

YouTube Video