The project began with the redesign of UpBim’s website, driven by changes in the company and the update of its services. However, after a deeper analysis, we identified the need for a comprehensive restructuring of the brand and its content.
As a result, we renewed the company’s digital identity, optimizing its website, redefining the graphic line, and updating its social media presence, all while maintaining the essence of its visual identity.
UpBim is an engineering and architecture company specialized in BIM design and modeling, offering consultancy services in this methodology. Initially, their request was a website redesign to reflect their new services, but during the analysis, we found that their digital presence was neglected, outdated, and not generating sufficient impact on potential clients.
We discovered that much of the website’s content was not being read by visitors, so we prioritized a clearer structure focused on key services. We optimized the user experience by reorganizing the information architecture and improving navigation. Additionally, we updated the images to better represent the company’s services and created specific sections that explain their solutions in detail, making them easier to understand for clients with less knowledge in BIM.
For the launch of the new website version, we developed a digital marketing strategy that included Google Ads campaigns, social media (Facebook and Instagram), and email marketing. As a result, website traffic increased, and the company began to receive new clients through its digital channels.
