Finnca was founded as a company offering home delivery of fruits and vegetables. Initially, the company focused on rescuing surplus products from local farms, which were often discarded due to appearance or overproduction despite being of good quality. These products were sold to businesses such as restaurants, hotels, universities, and companies.
However, with the onset of the pandemic and the closure of many businesses in 2020, they were forced to pivot their business model, offering their products directly to the general public.
The brand needed improvements as it was difficult to remember and needed to connect better with the new target audience. The entire visual identity was developed, including corporate vehicle design and social media content. I also collaborated actively with the development team during the web design process.
After two months, the company had built a customer base that allowed it to sustain itself, which continued to grow in the following months, surpassing competitors and new similar businesses that emerged after the pandemic began.
