The Chilean School of Flower Therapy is an institution dedicated to training therapists in Bach Flower Remedies and researching alternative therapies. For several years, I was part of the school’s team, developing its visual identity and managing design projects.
Bach Flower Remedies are a natural therapy that uses floral essences to treat emotional imbalances, helping people manage stress, anxiety, and other adverse emotional states. The school has conducted studies on the effectiveness of natural therapies, as well as organized various events focused on mental health and children’s therapy.
My work included designing and managing the website, creating graphics for children’s therapy congresses, educational materials, motion graphics for social media, and digital marketing strategies.
One of the most notable achievements was the organization of the Children’s Flower Therapy Congress for three consecutive years, attracting over 1,000 attendees in total and becoming a reference event in the field. Many participants highlighted the high quality of the content and the opportunity to access specialized information not easily available elsewhere. Additionally, the school expanded from offering a few small courses to more than six diploma programs, each with over 20 enrolled students, in just over a year.
The collaboration with the Chilean School of Flower Therapy was an opportunity to contribute to the growth of an organization committed to mental health and alternative therapies, strengthening its digital presence and expanding its reach to a broader audience.
