After nearly 10 years using the same website, the Department of Social, Business, and Legal Sciences (FACSEJ) at the University of La Serena needed a new design that would refresh its image while respecting the university’s more traditional corporate identity.
The previous site had serious legibility issues due to poor typography use and lack of visual hierarchy, making navigation and access to relevant information difficult.
A complete website redesign was carried out, including a new information architecture that facilitated access to previously less-visited content. The process began by analyzing available site data, such as the number of visits, the most frequently accessed pages, and feedback from students and faculty members. Additionally, the site’s adaptability to different devices was optimized using responsive design techniques, and all content was transferred to a custom Joomla template, developed almost from scratch.
Thanks to the work carried out, information accessibility significantly improved, resulting in greater student participation on the site and a reduction in complaints or negative feedback regarding access to information. Additionally, staff members felt more represented and identified with the new version, consolidating the department’s image within the university community. Additionally, staff members felt more represented and identified with the new version, consolidating the department’s image within the university community
