Multifruts is a company dedicated to selling cereals, flours, and dried fruits. Like many startups, they initially sold through WhatsApp and social media. Over time, they developed their own WordPress website, but they were dissatisfied as it did not generate sales and used a template commonly seen among other businesses with similar products.
A complete website redesign was proposed, developing a unique and exclusive template that better reflected the brand identity and showcased the quality of their products. Additionally, product photography sessions were conducted to improve the visual presentation.
The visual concept was defined with a natural and minimalist style, highlighting the textures and colors of the products, with soft lighting that added warmth and a sense of closeness to the brand. A shopping cart was also implemented to automate sales, eliminating dependence on WhatsApp and streamlining inventory management.
Within just a few days, sales skyrocketed, forcing the company to temporarily suspend delivery services due to overwhelming demand.