Every project is an opportunity to transform ideas into impactful visual experiences. Throughout my career, I have collaborated with businesses, entrepreneurs, and organizations to design strategic solutions in branding, web design, illustration, and visual communication.
Here you will find a selection of my work, where creativity, strategy, and technology come together to build strong brand identities and create meaningful impact.
The INES Project at the University of La Serena focused on developing educational games and tools in collaboration with professionals from various fields such as Geography, Chemistry, and Design. The initiative aimed to enhance learning by creating digital and...
The project began with the redesign of UpBim's website, driven by changes in the company and the update of its services. However, after a deeper analysis, we identified the need for a comprehensive restructuring of the brand and its content. As a result, we renewed...
Since 2019, I have been a lecturer at the Design School of the University of La Serena, teaching courses in design, photography, audiovisual, and commercial management. In addition to my teaching duties, I have collaborated on curriculum planning and participated in...
Kreateca is an online art supply store based in La Serena, Chile, founded in 2020 during the Covid-19 pandemic. The business was established to help artists in remote areas access high-quality tools and materials that are often difficult to find outside major cities....
The Covid-19 pandemic hit us all hard and forced us to reinvent ourselves. Like many others, Javi's Bakes needed an attractive brand development that would allow it to quickly position itself and cope with the contingency. The business was born as a small initiative...
After nearly 10 years using the same website, the Department of Social, Business, and Legal Sciences (FACSEJ) at the University of La Serena needed a new design that would refresh its image while respecting the university's more traditional corporate identity. The...
La Brújula Cowork is a collaborative workspace focused on entrepreneurship, with whom I have had the fortune to collaborate on various activities. In 2019, they moved to new offices, requiring a new space and furniture design. After conducting interviews with the team...
Multifruts is a company dedicated to selling cereals, flours, and dried fruits. Like many startups, they initially sold through WhatsApp and social media. Over time, they developed their own WordPress website, but they were dissatisfied as it did not generate sales...
Finnca was founded as a company offering home delivery of fruits and vegetables. Initially, the company focused on rescuing surplus products from local farms, which were often discarded due to appearance or overproduction despite being of good quality. These products...
Valley Gourmet specializes in the production of artisanal peanut, almond, and hazelnut butter. Seeking to innovate, they launched a new line of protein-enriched butter, ideal for athletes. Valley gourmet - logo design The company struggled with low sales and relied on...
Panaltec was born as an IT project focused on developing a device capable of measuring various variables in a beehive and sending the data to an online platform where they can be monitored. This system greatly facilitates the work of beekeepers while protecting bees...
FonoEducApp is a company focused on education, developing an application to support speech therapists working with children with language difficulties. The application aims to facilitate speech therapy through interactive games and playful dynamics, promoting...
Astronomy Valley is a company dedicated to astrotourism and the commercialization of associated products, with a strong focus on scientific dissemination and astronomical education in the Coquimbo region, renowned for its privileged skies for stargazing. Astrovida...
The Chilean School of Flower Therapy is an institution dedicated to training therapists in Bach Flower Remedies and researching alternative therapies. For several years, I was part of the school's team, developing its visual identity and managing design projects. Bach...